by sldfx | Dec 5, 2014 | PR HOW TO
The Philadelphia Inquirer, Houston Chronicle and abcnews.com are just a few of the impressive media outlets in which one client found herself featured this week. So how did we do it? How did we secure these high-level media placements that all clients want to achieve?...
by sldfx | Jul 12, 2014 | PR HOW TO
Say what you will about Spirit Airlines: Some people love the low-cost carrier for its a la carte pricing, while others accuse the airline of nickel-and-diming passengers with exorbitant fees – charging for checked bags, carry-on items, fees to speak to a customer...
by sldfx | Jun 10, 2014 | PR HOW TO
Picture this: I’m walking through Walmart the other day with my daughter, and I overhear a mom say to her child, “Money doesn’t grow on trees.” And then it hit me: my next media pitch had just been born! As most people know, I’ve been working with Steve Siebold for...
by sldfx | Apr 23, 2014 | PR HOW TO
I had the privilege of being interviewed by Steve Siebold today at the Million Dollar Speakers Club to discuss publicity and working with the media. What a great group and they asked some amazing questions. Here are some highlights from the Q&A that everyone can...
by sldfx | Mar 17, 2014 | PR HOW TO
It was a very successful week: four national TV interviews in less than seven days. But if there is one thing I always tell people to remember about national TV, it’s that it’s obviously very competitive and can be a challenge to break into this platform. Beyond that,...
