by sldfx | Sep 12, 2017 | MEDIA OPPORTUNITIES
Hurricane Irma brought death, destruction and devastation to the Caribbean and Florida. While most other PR firms and publicists headed for higher ground and shelter, we were working closely with the local and national media, making sure one of our clients whose...
by sldfx | Aug 18, 2017 | CLIENTS ON TV
Another Memorial Day Weekend has come and gone. It is always a special holiday weekend for me as I remember some of my own friends who served in the military and paid the ultimate price for the freedom we enjoy today. It was also a special weekend because I booked...
by sldfx | Jul 18, 2017 | PR HOW TO
If you’ve ever been through a formal media training program, you may have been told to have some soundbites prepared whenever you do an interview. Soundbites are simply short, pre-memorized and colorful or descriptive sentences that you’ll want to use during an...
by sldfx | May 26, 2017 | PR HOW TO
When I’m meeting with a new client or fielding questions at one of my speeches, I always get asked about national television. Perhaps it’s CNN. Maybe it’s NBC’s Today Show or Good Morning America. It could even be CNBC. Regardless, the question always comes up: how...
by sldfx | Jan 21, 2017 | PR HOW TO
Call after call this week, all with the same premise from the prospective clients: “I want to promote my book/product in the media. It’s the best book out there on the topic. No other product has ever done this before.” Wake up people! It is not the job of the media...
