by Bruce Serbin | Aug 12, 2019 | PR HOW TO
For years, people have asked. For years, I just smiled and kind of played along, even though I thought it was a stupid question. They’ll say, “How big is your Rolodex?” They’re thinking just because I’m a publicist, and just because I work with journalists every day...
by sldfx | Jul 18, 2017 | PR HOW TO
If you’ve ever been through a formal media training program, you may have been told to have some soundbites prepared whenever you do an interview. Soundbites are simply short, pre-memorized and colorful or descriptive sentences that you’ll want to use during an...
by sldfx | May 26, 2017 | PR HOW TO
When I’m meeting with a new client or fielding questions at one of my speeches, I always get asked about national television. Perhaps it’s CNN. Maybe it’s NBC’s Today Show or Good Morning America. It could even be CNBC. Regardless, the question always comes up: how...
by sldfx | Jan 21, 2017 | PR HOW TO
Call after call this week, all with the same premise from the prospective clients: “I want to promote my book/product in the media. It’s the best book out there on the topic. No other product has ever done this before.” Wake up people! It is not the job of the media...
by sldfx | Dec 5, 2014 | PR HOW TO
The Philadelphia Inquirer, Houston Chronicle and abcnews.com are just a few of the impressive media outlets in which one client found herself featured this week. So how did we do it? How did we secure these high-level media placements that all clients want to achieve?...
by sldfx | Jul 12, 2014 | PR HOW TO
Say what you will about Spirit Airlines: Some people love the low-cost carrier for its a la carte pricing, while others accuse the airline of nickel-and-diming passengers with exorbitant fees – charging for checked bags, carry-on items, fees to speak to a customer...
