Yes it’s true: I turned down an interview for my client with NBC Nightly News anchor Brian Williams! His producer called me this week to speak with my client, Jay Herring, who is a former senior officer with Carnival Cruise Lines and author of the book The Truth About Cruise Ships.
Am I happy about it? Absolutely not! It still irritates me to even think about it. So why would I do it? Unfortunately, Williams’ producer called me too late, and I already had Jay booked on so many other national and international TV shows to talk about the Carnival Triumph being stranded at sea.
In a three day period, I booked Jay on:
– CBS This Morning (They flew him to New York)
– Connect The World on CNN International
– America’s Newsroom on FOX News
– CNN Newsroom
– The O’Reilly Factor
– Anderson Cooper 360
– FOX News Edge
– Justice with Judge Jeanine Pirro on FOX news
– Canada AM News on CTV Canada
– FOX 4 Dallas
The list of print and online coverage is just as impressive: two interviews with the Associated Press (which spread like wildfire on the internet), The Daily Beast, USA Today, Los Angeles Times, NBCnews.com and many more.
Jay also did numerous radio interviews, including one with Geraldo Rivera.
The best news for Jay: his book became an overnight bestseller on Amazon.com. Even more important: he’ll be able to leverage this for the rest of his life. The potential money-making opportunities are endless, as he’s now got the credibility to back him.
I always preach to my clients that it’s important to tie your message and your expertise to current events, because that is one of the best ways to generate media coverage. Granted, what happened to Jay Herring is an extreme example, but it’s proof anyone can do it – and it’s another great success story of how my clients are building their credibility and celebrity through the media.
And to Brian Williams: I promise next time you call I won’t turn you down!